• Streamline the teacher search process and facilitate the user's ability to locate teachers near them.
• Provide students with relevant information about potential teachers to make informed decisions.
• Make improvements aimed at increasing the conversion rate of the tool and reducing bounced sessions.
• Identify and resolve user pain points, specifically regarding finding a teacher that aligns with the student's needs and increasing student-teacher engagement.

Researched location-based search practices of big companies to gain insight into their approaches to geolocated directories and adopt best practices for our directory.

Designed an easily digestible format for teacher profiles which include qualifications, experience and teaching style, to help students make informed decisions.

Led the design process of multiple iterations of the directory, including presenting them to stakeholders and incorporating feedback in each iteration. Additionally, I spearheaded meetings with different departments of the organization to better understand their teacher selection criteria to inform the filters in the directory.

Added a messaging system to facilitate communication between students and teachers, allowing students to ask questions directly to the teachers.

Connected over 50,000 students with over 30,000 teachers across Canada and the US, enabling them to find a teacher that fits their needs.

80% of teachers completed their profiles in the directory within the first year.

Nearly 33% of teachers established direct communication with students through the directory's messaging platform.