HealthyPlace

Mental health resources, support and information.

UX . UI . Visual Design . Art Direction

Case study

Live Site

Key Objectives

  • Reinvent HealthyPlace's brand and website.
  • Update the site and branding, which had not been changed since the 2010s.
  • Improve the user experience with a modern design.
  • Increase user retention and decrease bounce rate.

Process

Defined the brand's tone, personality, and messaging while updating the brand guidelines to reflect a new modern and clean direction.

Carried out research on the existing website to identify its weaknesses and areas for improvement and evaluated the current infrastructure, considering unalterable backend limitations and restrictions.

Created wireframes and prototypes to test and validate different design solutions focused on creating an accessible user-centred design.

Used a research-based and data-driven decision-making process in the creation of the new layout design to improve user retention and decrease the bounce rate.

Designed a series of free e-books and internal advertisements to incentivize users to register and engage with the site by providing them with access to valuable information on various mental health disorders, tools and resources to improve their mental health.

General view of final the Figma file.
General view of final the Figma file.
Some of the style guidelines.
Some of the style guidelines.
Psychological tests banner.
Psychological tests banner.
Homepage, above the fold.
Homepage, above the fold.
Reusable three columns layout and ad + banner layout.
Reusable three columns layout and ad + banner layout.

Outcomes

The redesign increased the number of monthly visitors by more than 2,000,000.

The improvements in user experience and engagement led to an increase of 8% in user retention and a decrease of 4% in bounce rate.