- Evaluate and enhance the content quality, instructional strategy, and user feedback.
- Migrate the existing learning tool into a new technical environment.
- Shift from a token-based model to a subscription model.
- Offer a better cross-platform UI and UX experience.
- Implement new content-related functionalities.
- Achieve fast implementation to decommission the current tool within 5 months.
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Arturo Castaneyra
Ear Training
Supports music students in the development of aural skills.
Case study
Video DemoKey Objectives
Process
Defined and implemented a production system that allowed multiple teams to work simultaneously by facilitating the concurrent development of design, architecture, instructional design, content integration, and development.
Designed a new visual system which included categorized instructions and actions to improve interface connections and enhance students' understanding of instructions and interactions with the application.
Led a series of design workshops meeting with multiple stakeholders and members of other areas that helped us shape the app's design from the beginning.
Built the project within a flexible framework, allowing for easy and scalable updates to the number of activities available to users.
Outcomes
150% increase in active users in the first year, which, combined with the shift to a subscription-based model, resulted in revenue growth of over 120%.
Successful redesign, update and migration of over 5,000 activities into the new system.
On-time launch of the improved platform with high adoption rates due to improved usability and added features.
Ensured continued growth in user base and profitability with the integration of the yearly feature cycle, only possible with a platform designed with extensibility and upgradability in mind.